Professor of Marketing and Director of Graduate Business Programs, Gonzaga University
Combining measurement theory and statistics with frameworks from economics, social psychology, and cognitive psychology to examine human behavior across diverse domains. Over two decades of teaching and research experience spanning marketing, healthcare, economics, and social justice applications.
Interdisciplinary academic foundation spanning business, engineering, and management across institutions in the United States and India.
Over 25 articles examining human behavior through measurement theory, statistics, and behavioral frameworks across marketing, healthcare, economics, and social justice applications. Select articles are listed below.
Open-source R tools, applications, and tutorials developed to support statistical analysis, research methodology, and community engagement initiatives. Some of them are displayed below.