Hello, I am a Professor of Marketing at Gonzaga University. I teach, conduct research, and consult in areas related to marketing, marketing research, and data analysis. I use this site to occasionally blog about topics that interest me and to create a listing of R-related resources for myself and my students. I have provided the R code for many of my blog posts through GitHub and if you find something missing in them, please contact me. Since Dropbox has stopped rendering web pages and made the public folder private, there may be blog posts where interactive graphs may be missing. Please drop me an email and mention the missing graphs. I will make them available to you.

If you have reached this website searching for the figures and tables published in 2014 article in the Journal of Marketing Analytics, please visit http://patilv.com/2014JMAWebsite/ for them.